Saturday, September 28, 2019
Four Season Hotel Analysis
Amy Huboi TIP-Four Seasons Resorts and Hotels The company that I have chosen for the theory in practice report is the Four Seasons Resorts and Hotels. The company is dually listed on the New York Stock Exchange under the ticker symbol FS and it is listed on the Toronto Stock Exchange under the ticker symbol FSH. The company originated in Toronto, Canada over forty years ago when owner and CEO, Isadore Sharp, opened up the first Four Seasons hotel. His concept was to create a chain of luxury hotels that offered excellence in service and amenities.The hotel currently has sixty-four properties in twenty-nine countries. The majority of properties are held under the Four Seasons and Regent hotel brands. The company has also established branded share ownership properties and private residences. My personal interest in this company is a result of my husbandââ¬â¢s employment at the Four Seasons Aviara over the last nine years. I have seen first hand how this company takes immense pride in their staff and their well-being.The company also has extensive training for employees and provides many benefits, such as promotions and management training programs. The company has been extremely successful throughout the years because of their strong focus on specific market segments and their needs. The company has utilized successful strategies, which have aided in their financial success and stability when other competitors have failed or taken a loss. Chapter 1 Mission Statement and Values The Four Seasonââ¬â¢s has created a mission and values statement that encompasses the companyââ¬â¢s goals, beliefs and principles.The mission statement has been developed to serve as a starting point for the companyââ¬â¢s overall business strategy. It is also meant to be a source of guidance for Four Seasonââ¬â¢s employees. Their mission statement incorporates four important attributes of the company; ââ¬Å"who we are,â⬠ââ¬Å"what we believe,â⬠ââ¬Å"how we behav e,â⬠and ââ¬Å"how we succeed[1]. â⬠The Four Seasons main purpose is to provide the finest luxury accommodations to their guests. The companyââ¬â¢s goal is to be regarded as the best in hotel and resort management.The Four Seasons believes their employees are their most vital assets. The quality of the employees is paramount for the company in their achievement of organizational objectives. Four Seasons believes it takes a unified and cooperative employee effort to satisfy the guestsââ¬â¢ needs and to achieve success in the industry[2]. The company has developed the philosophy that individuals (employees and guests) should be treated fairly, ethically, and respectfully. Four Seasons has adopted the ââ¬Å"Golden Rule,â⬠which states: ââ¬Å"Do unto others as you would have others do unto you[3]. This has become the underlying foundation for the Four Seasons company culture. Although the Four Seasons wants to be known as the leader in the luxury hospitality ind ustry, they have a strong belief that the pursuit of this objective should not overshadow their high ethical standards. The overall financial goal of the company is to earn ââ¬Å"a fair and reasonable profitâ⬠in order to protect the investments of all stakeholders[4]. Four Seasons also focuses on long-term strategies, which ensures profitable growth. Chapter 2 Porterââ¬â¢s Five Forces ModelRisk of Entry by Potential Competitors: Low The companies in this specific industry offer customers a highly differentiated product. The luxury hotel industry has high brand loyalty among their customers. This can be justified by the premium price customers are willing to pay for a hotel room. According to Karl Huboi: ââ¬Å"Once a guest experiences luxury hospitality they will never settle for anything less[5]. The existence of strong brand loyalty is difficult for new entrants to break unless they offer a superior service, which can be quite costly.It is difficult for new entrants to g ain access to the capital requirements needed to develop and build a luxury hotel. It can cost over $200 million to build a new luxury hotel and this does not include the cost of employees and marketing[6]. The industryââ¬â¢s incumbents have established relationships and experience, which enables them to achieve significant cost savings. In addition to brand loyalty and costs the new entrants must also contend with the probability of retaliation from the established hotels. Rivalry Among Established Companies: HighThe luxury hospitality industry is fairly concentrated. There are approximately 10 key competitors of the Four Seasons. The hotel companies are: Accor, Fairmont Hotels, Hilton, Hyatt, Millennium & Copthorne Hotels, Orient-Express Hotels, Ritz-Carlton, Starwood Hotels and Resorts, Thistle Hotels and Wyndam[7]. The level of diversity among the companies is medium to low because the majority of the companies provide similar types of high quality service. The high cost of b uilding, furnishing and servicing the hotels in the industry create high fixed costs and high exit barriers.In addition to monetary costs the companies also have strong relationships and bonds with employees, investors and guests, which are difficult (financially and emotionally) to divest. As a result of the economic downturn in the last few years the hotel industry has experienced slow or even stagnant growth. There were several hotel companies that held back development projects and laid off employees in order to avoid a financial loss. Currently, there has been a steadily increasing demand for luxury hotels in the lodging industry. The Four Seasons, Ritz-Carlton, Starwood luxury collection, St.Regis and W Hotels luxury chains are the primary hotels that have begun to witness the increase in consumer demand[8]. Power of Buyers: Low The consumers of the luxury hotel industry purchase a low volume in relation to the industryââ¬â¢s total capacity. The level of differentiation tha t the companies offer is high. This makes it difficult for consumers to compare luxury accommodations with standard accommodations. Consumers that want to stay at hotels, such as the Four Seasons, are willing to pay the higher premium because they value the service.When the quality of the service is high the buyer usually has low pricing power. There is very little threat of backward integration from the consumer due to the high costs of startup in the luxury hotel industry. Power of Suppliers: Medium The number of suppliers to the hotel industry is extremely high. The types of suppliers for hotels include: furniture suppliers, linen and bedding suppliers, food suppliers, decor suppliers, appliance suppliers, and uniform suppliers. The availability of substitutes is generally high, except when supplies are developed exclusively for hotels.For example the Four Seasons uses specially made Bulgari and Lââ¬â¢Occitaine products in their hotel bathrooms. The Four Seasons also has mattr esses made specifically for the hotel rooms. In instances like these hotels can become reliant on specific supplies. The majority of hotels have regional contracts with suppliers. This locks the hotel companies into using certain suppliers and creates switching costs. Supplier power is slightly reduced by their reliance on the hotel industry, especially in the case of uniform and food suppliers[9]. Power of Substitutes: LowThere are substitutes for lodging, such as camping, hostels and motels, but none of these offers the service and amenities that luxury hotels provide to their guests. This is the main reason why there is a low threat of substitutes to the luxury hotel industry. Overall, the luxury hotel industry can be relatively profitable due to the low threat of new entrants, low power of buyers and low threat of substitutes. Chapter 3 Building Blocks of Competitive Advantage There are four ââ¬Å"building blocksâ⬠that create a competitive advantage for companies: superio r efficiency, superior quality, superior innovation and superior customer responsiveness.Each of these factors can contribute to increasing the consumerââ¬â¢s perception of quality and decreasing the companyââ¬â¢s cost structure[10]. The Four Seasons Hotels strives to achieve superiority in each of these components thus allowing them to maintain an advantage over their key competitors. At the Four Seasons employee productivity is the main measure of efficiency. The company has developed a rigorous interview process to ensure the hotel hires employees that match the Four Seasons criteria. Four Seasons requires that their employees have strong moral values, teamwork mentality and high quality work ethics[11].The Four Seasons has also developed extensive employee training in order to further develop the employeeââ¬â¢s skills and traits. The company believes in empowering their employees in order to shorten the process when dealing with problems. This gives the employees a sens e of importance and pride at work regardless of their status at the hotel. The Four Seasons also provides full benefits and other perks, such as ââ¬Å"comp nights,â⬠in order to further generate employee satisfaction, productivity and to realize the guests experience[12].The superior quality of the Four Seasons experience is measured by the guestââ¬â¢s perception of service and value. A key indicator of the consumerââ¬â¢s value for the Hotelââ¬â¢s service is the achieved daily room rates (ADR). If a guest perceives the quality and value of the Four Seasons to be high then he/she is willing to pay a higher room rate. The companyââ¬â¢s overall ADR has increased by 4. 3% in 2003. This was above the average ADR for the luxury hotel segment. The high quality of the Four Seasons service/product is also reflected in the numerous awards and accolades they have received.Several of the Four Seasons have achieved the five diamond status, which is a prestigious award given by the American Automobile Association (AAA). In 2004 the company had 19 properties that were awarded five diamonds[13]The Four Seasons has also dominated many surveys and polls, such as Andrew Harperââ¬â¢s Hideaway Report. In 2003 the company had over 13 hotels listed on the top fifty of the Harperââ¬â¢s Hideaway Report[14]. The Four Seasons has been a pioneer in developing innovative standards in the hotel industry[15]. They were the first U. S. ompany to include bathroom amenities, like shampoo, bathrobes, hairdryers and make-up mirrors in their hotel rooms[16]. The Four Seasons provides 24-hour room service, overnight dry cleaning, shoe shining and fitness centers. The hotels also prepare specialty meals for guests who prefer low fat meals or who have dietary requirements. The innovation of these standards has created and strengthened brand loyalty among guests who value these types of services and attention to detail. The Four Seasons has made an unwavering commitment on pro viding ââ¬Å"uncompromising serviceâ⬠to their guests[17]. Uncompromising service is more than a paper strategy, it has become the defining competitive difference for Four Seasons[18]. â⬠The power that the company gives to their employees allows them to quickly and efficiently handle the most unusual requests. This enables the company to exceed the guestââ¬â¢s expectations of consumer responsiveness. Chapter 5 Business-Level Strategy The Four Seasons has developed their business strategy based off the concept of differentiation. They provide their guests with a distinctive and unique level of service.Their customer focus is primarily business travelers, corporate groups and leisure travelers. Although the hotels generally attract certain clientele the Four Seasons policy does not allow for discrimination and believes all guests deserve the same exceptional experience[19]. The company has created a strategy that focuses on four important components. The Four Seasons co ncentrates on ââ¬Å"small to medium sized luxury hotels[20]. â⬠This allows hotel management to effectively operate each hotel and provide the guests with more intimacy. The hotel company also concentrates on hotel management services instead of hotel ownership.Management service is one of the Four Seasons main distinctive competencies. The company has established partnerships with investors who provide the backing for hotel development. The investors receive ownership in the hotels while the Four Seasons takes sole responsibility for managing the hotels and resorts. Approximately, ninety to ninety-five percent of the companies earnings are a result of the management fees[21] The company currently has majority ownership in only three properties[22]. Another component of Four Seasons strategy is their ââ¬Å"golden ruleâ⬠philosophy.The company believes it is important for every level of employee to participate in treating others fairly and respectfully. This principle cre ates an atmosphere, which facilitates a positive work environment and adds to the guestââ¬â¢s experience. The Four Seasons has also identified their ââ¬Å"uncompromising serviceâ⬠as another component of their strategy and as their ââ¬Å"distinctive edgeâ⬠against competitors[23]. The companyââ¬â¢s knowledge and background in creating unique experiences for customers provides the Four Seasons with pricing power thus giving the company an advantage over rivals. Chapter 6 Mature IndustriesThe hotel industry is a mature industry. There are several different types and sizes of hotel companies, but the larger companies generally dominate the industry. The luxury hotel segment focuses more on non-price competition to deter new entrants, such as market penetration, product development and market development. The Four Seasons concentrates on increasing their market share and continuous growth by developing new hotels in different regions. At the end of 2004 the number of F our Seasons properties will have reached 70. The company president, Isadore Sharp, hopes to have a total of 100 properties by 2010[24].The Four Seasons has also begun to expand into new niches or markets with product proliferation. In 1997 the company opened its first luxury vacation ownerships (timeshares) at the Four Seasons Resort Aviara in Carlsbad, California. The company believes this is another way to reach and satisfy guests who value the quality of Four Seasons experience. ââ¬Å"The Four Seasons Residence Club experience will bring an exclusivity, privacy, luxury and service level never before available in the vacation ownership arena[25]. â⬠They have also opened up residence clubs at the Scottsdale, Jackson Hole, and Punta Mita properties.In addition to the fractional ownership venture the company has also developed private residences in Jackson Hole, San Francisco, Miami and Scottsdale. The luxury hotel segment rarely uses price-based competition, such as price sig naling or pricing games. These types of tactics can drive down room rates to a level that is not profitable for any company in the industry. This is not the goal in the luxury hotel segment. Many companies, like the Four Seasons, want to create superior value so they can justify the premium room rates. The Four Seasons does not believe in using pricing games as a strategy to deter entry.It against their policy to cut prices as a competitive means. This strategy is warranted by the fact that the hotels attract guests based on the product not the cost[26]. Chapter 7 Technical Standards There are many established standards or specifications that must be upheld for a hotel to be classified as a luxury accommodation. These standards are also important in the selection of hotels to be deemed a five diamond or five star establishment. According to the AAA the factors to be considered when judging a hotel are its age, size, architectural design and appeal. In ddition the AAA bases its asses sment on the guests overall impression of the establishment[27]. It is important for luxury hotels to follow these criteria and to receive superior evaluations because these ratings impact the hotels credibility among consumers. There are also other specific features that hotels must have in order to achieve five star or five-diamond status. Some of the examples are: valet service, 24 hour room service, live flowers and plants inside the rooms and premises, real wood detailing, fine art work, fitness centers, minimum of two restaurants (one being fine dining) and pressing services[28].These standards make up the dominant design for each Four Seasons Hotel. This means that every hotel that is built must adhere to certain specifications that have been established by the industry. The differences that do exist among the hotels are seen in varying features such as the furnishings, architectural layouts, color schemes and locations. Chapter 8 Multidomestic Strategy The Four Seasons has f ollowed a multidomestic strategy throughout their expansion into international and domestic regions. The key distinguishing feature of multidomestic companies is that they extensively customize both their product offering and their marketing strategy to match different national conditions[29]. â⬠This strategy is also feasible when the company is not reliant on cost reductions for maximizing profitability. In the luxury hotel industry it is necessary to modify certain aspects when entering the global market. The Four Seasons has maintained the highest levels of local responsiveness in their aggressive overseas expansion.The modification of the hotels for different regions is often reflected in the hotel design and in the service features. When the Four Seasons builds hotels they always take into account the natural environment of the location. For example the, Four Seasons Resort Maldives at Kuda Huraa have been designed to resemble the tropical huts of the region[30]. The Four Seasons also considers the size of the hotel when entering a new location. It is important to not build a hotel that over scales its environment because it could be seen as offensive to the community.The Four Seasons is also conscious of blending the local culture in with the service features of the hotels. For example each hotel offers cuisine that is unique to its location[31]. The Four Seasons has been successful at transferring their distinct corporate culture and core standards to each hotel it manages. The company is not overly concerned with lowering costs thus making it possible for them to provide customized service and quality regardless of the hotels location. The premium rates charged by the Four Seasons for their customized product offering offsets the added costs of being locally responsive. Chapter 9Horizontal Integration In the mid 1990ââ¬â¢s the Four Seasons decided to horizontally integrate by acquiring Regent International Hotels, a luxury hotel chain in Asia[ 32]. The Regent brand was experiencing a significant financial burden and was on the verge of bankruptcy. The Four Seasons decided that acquiring the Regent Hotels would help them build their market share. After being extensively investigated by Regents investors, the Four Seasons was sold the right to takeover Regentââ¬â¢s fifteen properties[33]. The acquisition allowed the Four Seasons to become ââ¬Å"the dominant company in the luxury hotel market worldwide[34]. After the Four Seasons became listed on the New York Stock Exchange and the Toronto and Montreal Stock Exchanges in 1997, the company decided to sell off the Regent brand. The Four Seasons sold only the ââ¬Å"rights to future development of the Regent Brand name to Carlson Hospitality Worldwide, a global leader in hospitality services[35]. â⬠The agreement between Carlson and Four Seasons allowed both companies to utilize the Regent brand reputation as a source of competitive development. The Four Seasons still maintains ownership rights to eight of the established Regent Hotels.The Four Seasons was fortunate to acquire another company that actually increased their overall value and market share. Traditionally it is difficult for firms to successfully horizontally integrate because of the difficulties associated with merging company cultures and accurately estimating the benefits of integration[36]. The company was able to look past any potential risks in order to see the future opportunity for growth. Chapter 10 Joint Ventures The Four Seasons has recently formed a joint venture with the cruise ship developer, Ocean Development Group.The companies plan to develop and launch the luxury cruise ship by 2006[37]. The Four Seasons will be responsible for managing the cruise ship. The concept for the cruise ship is similar to the ResidenSea, which provides its guest with the atmosphere of home while at sea. The joint venture is beneficial for both companies because they can share the risks and costs associated with the development and marketing of the cruise ship. The business venture also allows each company to focus on providing their specific assets and capabilities that will enhance the success of the project.The Ocean Development Group will own the cruise ship and will be responsible for the cost of development. The Four Seasons will use their distinctive competencies in management service to operate the hotel under their name. The company will use their skills in customer service to create an atmosphere that is comparable to any Four Seasons on land. IRMEââ¬â¢s SouthWest: Both the Four Seasons and Soutwest airlines have developed strong company cultures. The companies also view their employees as their most important asset.Both companies believe that productive and loyal employees are a source of efficiency and profitability for the company. Southwest uses employee efficiency to lower costs and the Four Seasons uses their employees to create high differentiation. Harley Davidson: Both Harley Davidson and Four Seasons focus on providing their customers with a highly differentiated product/service. The companies have also developed strong brand loyalty among their customers by providing a unique experience and by being responsive to customer needs. Airborne Express: Both companies have not developed extensive advertising campaigns (i. e. TV ads).Airborne Express has avoided this because they want to avoid attracting certain customers (like non-business shippers). The Four Seasons does not advertise on a large scale because they do not need to appeal to the general public. Their customer focus is only on specific market segments, like the business traveler. It would be a waste of resources for both companies to participate in mass marketing because of their customer focus. Dell & Shaw: The Four Seasons, Dell and Shaw have all developed strong business models, which have added to their profitability and allowed the companies to experience signi ficant advantages.Dell developed the direct selling business model, which allowed the company to capture a specific market (big businesses and knowledgeable buyers). Shaw developed a business model focused on providing inexpensive wine by mass marketing. This allowed the company to realize economies of scale and lower cost savings. The Four Seasons has developed a business model that is based on providing differentiated service by focusing on their expertise in hotel management services instead of hotel ownership.Coke & Pepsi: The Four Seasonââ¬â¢s key competitor is the Ritz-Carlton, but unlike Coke and Pepsi the companies do not participate in competitive pricing and marketing strategies. Interesting Points An interesting fact that I have learned from doing this report is that the Four Seasons main business focus is in providing hotel management services. I was unaware that they only had majority ownership in three properties. I also did not realize that they had several differe nt investors for each developed property.This strategy has been successful for the Four Seasons, because it allows them to earn significant profits (an operating margin of 53% in 2003) through the use of specific skills and assets[38]. Another interesting thing I have learned is that the Four Seasons was able to maintain profit levels well above their competitors throughout the past economic downturn. The company refused to lay off employees and cut room rates (which is important to my husband and I) when several other hotel companies made significant cutbacks to decrease their overall costs.The Four Seasons believed that lowering cost and service standards would ultimately have an adverse effect on the companyââ¬â¢s reputation and established brand loyalty. This strategy has allowed the company to retain their status and to earn higher ADR than their competitors. Works Cited AAA Five Diamond Award. 2004. www. ouraaa. com Four Seasons Annual Report. 2003. www. fourseasons. com. F our Seasons EmPact. 2004. Karl Huboiââ¬â¢s Employee Handbook. ââ¬Å"Four Seasons Receives Top Billing by Readers of Andrew Harperââ¬â¢s Report Rank as Best City Hotel in the U. S. and Abroad Plus Best Hotel in 10 Major Cities. â⬠PR Newswire. (September 9, 2003). ww. factiva. com. Four Seasons Resort Maldives at Kura Huraa. 2004. www. fourseasons. com. Garrahan, Matthew. ââ¬Å"A New Spring for Four Seasons. â⬠Financial Times. (November 26, 2004). www. factiva. com Hill W. L. , Charles and Gareth R. Jones. Strategic Management Theory: An Integrated Approach. (Boston: Houghton Mifflin Company, 2004). Hooverââ¬â¢s Company Profiles. Four Seasons Hotels Inc. (November 14, 2004). www. factiva. com. Huboi, Karl. Interview with Four Seasons Employee. (December 1, 2004) Warson, Albert. ââ¬Å"Hotels are Hot. â⬠Mortgage Banking 65. (October 1, 2004). www. factiva. com. ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â 1] Four Seasons Annual Report, ( 2003), p. 6, www. fourseasons. com [2] Four Seasons Annual Report, p. 6 [3] Four Seasons EmPact, Karl Huboiââ¬â¢s Employee Handbook, p. 8 [4] Four Seasons Annual Report, p. 6 [5] Karl Huboi , Interview with Four Seasons Employee, (December 1, 2004) [6] Karl Huboi [7] Hooverââ¬â¢s Company profiles, Four Seasons Hotels Inc. (November 14, 2004), www. factiva . com. [8] Albert Warson, ââ¬Å"Hotels are Hot,â⬠Mortgage Banking 65, (October 1, 2004), www. factiva. com. [9] Karl Huboi. [10] Charles W. L. Hill and Gareth R. Jones, Strategic Management Theory: An Integrated Approach (Boston: Houghton Mifflin Company, 2004), p. 6 [11] Karl Huboi [12] Karl Huboi [13] Four Seasons Annual Report, p. 11 [14] ââ¬Å"Four Seasons Receives Top Billings by Readers of Andrew Harperââ¬â¢s Report Rank as Best City Hotel in the U. S. and Abroad Plus Best Hotel in 10 Major Cities,â⬠PR Newswire (September 9, 2003), www. factiva. com. [15] Four Seasons EmPact, p. 7 [16] Four Seasons EmPa ct, p. 7 [17] Four Seasons Annual Report, p. 8 [18] Four Seasons Annual Report, p. 8 [19] Karl Huboi [20] Four Seasons Annual Report, p. 7 [21] Matthew Garrahan, ââ¬Å"A New Spring for Four Seasons,â⬠Financial Times (November 26, 2004), www. factiva. om. [22] Four Seasons Annual Report, p. 7 [23] Four Seasons Annual Report, p. 7 [24] Matthew Garrahan [25] Four Seasons EmPact, p. 8 [26] Matthew Garrahan [27] AAA Five Diamond Award, (2004), www. ouraaa. com. [28] Karl Huboi [29] Charles W. L. Hill and Gareth R. Jones, p. 272 [30] www. fourseasons. com/maldives/index. html. [31] Karl Huboi [32] Four Seasons EmPact, p. 8 [33] Four Seasons EmPact, p. 8 [34] Four Seasons EmPact, p. 8 [35] Four Seasons EmPact, p. 8 [36] Charles W. L. Hill and Gareth R. Jones, p. 304 [37] Hooverââ¬â¢s Company profiles [38] Four Seasons Annual Report, p. 12
Friday, September 27, 2019
Policy Analysis Research Paper Example | Topics and Well Written Essays - 2000 words
Policy Analysis - Research Paper Example Following the implementation of the U.S. Food and Drug Administration (FDA) lifetime blood donor deferral policy (1983) that required all homosexual men who had engaged in sex with a male partner since 1977 not to donate blood, San Jose State Universityââ¬â¢s president decided to suspend all blood drives that were ongoing at the campus and also those held outside the campus by the official student organizations and those held by employees representing the organization. the blood drive ban came as a result of investigations that had been conducted at the campus following issues of the fairness of the university policy introduced by one of the universityââ¬â¢s employees to the campus Office for Equal Rights. The presidentââ¬â¢s reasoning was that aligning the universityââ¬â¢s blood drive policy with the U.S. Food and Drug Administration (FDA) lifetime blood donor deferral policy violated the non-discriminatory policy enacted by the university because it denied homosexuals a chance to donate blood like other students. San Jose State University is a public institution in the policy making process. As such, it plays a key role in society (Verschuere, 2009). The blood drive ban was followed by nationwide reactions immediately. Major media outlets all over the country ran it in their news after picking the story from Associated Press. The blood drive policy received support and criticism from various quarters in the country. Many students and university employees positively commended on the universityââ¬â¢s move. A section from the outside community also expressed its satisfaction with the policy stating that it would serve as the beginning point to ensure that discrimination of homosexuals is discouraged in matters such as this. The university and its president also received criticisms following the implementation of the blood drive ban policy. Some students, blood-collecting organizations and a section of the outside community
Thursday, September 26, 2019
The Spaces between Stars by Geeta Kothari Essay Example | Topics and Well Written Essays - 500 words
The Spaces between Stars by Geeta Kothari - Essay Example This research will begin with the definition of Hinduism as one of the oldest religions of the world. It evolved in the Indian subcontinent over 5000 years ago and has a rich body of literature. Unlike monotheistic religions such as Christianity or Islam, Hinduism is polytheistic, with thousands of deities and gods being worshipped. Even in terms of ethnography and culture, there is a rich diversity of Hindu expression. The sacred rituals and beliefs related to Hinduism vary across ethnic communities in India. The Hindu scriptures explain morality in the form of legends and myths. More than a religion per se, Hinduism can be looked at as a philosophical system. The key themes of this system are that of the interconnectedness of life, repercussions of good and bad deeds (karma), the temporariness of earthly existence and the aspiration toward liberation from it (moksha). Texts such as the Upanishads and epics such as Ramayana and Mahabaratha serve as mediums of this philosophic discou rse. While the Hindu idea of karma is deterministic, it does not promote fatalistic attitude. While the circumstances we find ourselves in are somewhat arbitrary, there is much we can alter our future through the exercise of free will.Ã Towards the end of the story, Maya seems to realize this truth.Ã She is seen to slowly make a resolution that she will henceforth be more faithful to her feelings and no more live in denial.
Benefits of using pieces of crushed brick in the concrete Essay
Benefits of using pieces of crushed brick in the concrete - Essay Example Aggregates in the concrete make the concrete weather resistant through their design and composition. Brick can not be considered a suitable material for mixing in concrete if its weather resistance is declined. To increase the durability of concrete structures, Romans tried several materials in place of aggregates. Owing to the lower modulus of elasticity and higher tensile strength than stone aggregate concrete, brick aggregate concrete is considered a suitable option. Three different concrete mixtures were produced and tested in different conditions. The first sample group was made of 100% gravel, the second sample group contained 100% crushed bricks and the third sample group contained 50% bricks and 50% gravel. A total of 33 concrete cubes were cast, 11 from each group. The concrete cube samples were subjected to repeated cycles of the frosting and thawing process to simulate the real-world conditions. For each concrete mixture, 3 of the cubes were not frozen at all, 3 cubes unde rwent 10 freeze-thaw cycles and the last 3 cube samples were subjected to a maximum of 20 freeze-thaw cycles. The remaining 2 cubes were subjected to the oven temperatures to determine their porosity. Each concrete cube was tested for its compressive strength, and tensile strength. Brick concrete showed more compressive and tensile strength than ordinary concrete because of lower w/c ratio.
Wednesday, September 25, 2019
The Importance of Motivation Research Paper Example | Topics and Well Written Essays - 1000 words
The Importance of Motivation - Research Paper Example The researcher states that motivation applies in many areas including the classroom, working place and even at the home place. This paper will discuss the importance of motivation in the mentioned areas, the positive effects of motivation and the happenings if there is no motivation. In a classroom with no motivation, the students with less learning capabilities or rather those who are slow in learning get disadvantaged. They become frustrated and bored with assigned tasks that they cannot handle. These students tend to have little interest during class time thus their concentration lowered. Their view of the importance of education is changed and such students will take it as a burden. Their attendance for classes decreases while some can even stop schooling. In a classroom, motivation comes in where the students feel some sense of belonging. The teachers base the syllabus according to the interests of the students. The students instructed using different approaches. Some theory wor k put into practice to break the monotony of being in a classroom. The students have the opportunity to make decisions about how they prefer to learn a given subject or topic. Motivation in a classroom is important since it has a positive result in the long run. The desired achievements of success attained. The gap between the fast and slow learners brought closer. The courage, pride, behavior, and performance of motivated students generally rise compared to those who are not motivated. A workplace is a social place where combined capabilities or different individuals bring out a tangible effect. Motivation at the workplace is all about what and how workers want to work. It entails what they want to be introduced, improved, or abolished for them to work comfortably. Lack of motivation in workplaces brings in headaches to the managers and employers, as the employees do not produce the best. There arise issues of low profitability, company failures, and thus closure due to low product ion.
Tuesday, September 24, 2019
Evidence-Based Practice Assignment Example | Topics and Well Written Essays - 750 words - 1
Evidence-Based Practice - Assignment Example ew of the secondary literature was conducted by selecting different research papers which were focusing on the use of echocardiography and chest x-ray in the diagnosis of various cardiac problems. The keywords explored were heart problems in teenagers, chest X-ray vs. Echocardiogram and cardiac disorders diagnosis. The databases used for the search include Google scholar, Ebscohost and PubMed. To understand the use and function of echocardiography and chest x-ray, different websites were searched on Google search engine. Literature review showed that a number of studies were available on using chest X-ray and echocardiography in cardiac problems especially for evaluating cardiomegaly. However, no relevant data was found related to teenagers. Research revealed that the heart problem is a major issue in adults therefore; studies have conducted to examine the utility of the two diagnostic tests in cardiac problems in elderly and adults. The research has limitation of not having related data for the use of chest X- ray and echocardiogram in studying cardiac problems of teenagers. No comparative analysis was found on search. The studies comparing data of both diagnostic tests on a practical setting and primary research were included however; studies that do not address the comparison of both tests and representing limited population were exempted from the research. Two studies were chosen for interpreting the comparison data. On the other hand, three sources were used to explain the key concept of both t ests and the research. Different Approaches and tests are used for the diagnosis of heart problems in teenagers admitted in medical telemetry unit. These include a physical examination, Chest X-ray and Echocardiogram. Chest X-Ray is an important diagnostic test for determining heart problems in individuals. It is used for viewing the picture of lungs and heart to determine their shape, blockages, fluid accumulation in lungs and pulmonary congestion (Dickstein et al.,
Monday, September 23, 2019
Sociology unit4 Essay Example | Topics and Well Written Essays - 750 words
Sociology unit4 - Essay Example These processes are largely intertwined and result in specific challenges to societies in general and to family life in particular, in both direct and indirect ways.â⬠(Editors' note & Introductionâ⬠, 2008) Further it could be suggested that this list is accurate but incomplete as changing gender roles and division of labor both within and outside the family have also evolved. The wealth gap has increased in the United States over the last fifty years. The wealthy have gotten wealthier and the poor have gotten poorer. This increases the affluence of the wealthy and increases the poverty of the least affluent. Most importantly, however, it increases the differences between the lives of the very wealthy and those of the very poor. This significant wealth gap increases differentiation within American society and between classes leading to resentment and the loss of a sense of shared destiny and cooperation. Second, as a result of the demographic transition families are getting smaller. It was not uncommon at the start of the twentieth century ffor a family to have six or eight children and possibly also have grandparents living with them. Households were much larger one hundred years ago than they are today. In 2000 the average household size was 2.59 and the average family size was 3.14. Household size refers to persons living under the same roof but not necessarily related. (US Census, 2000, Fact Sheet) That the family size is larger than the household size is evidence of a weakening of the family in terms of families living together. It also speaks to the massive increase in marital breakdown that has become a common feature of modern family life. According to divorcerate.org, ââ¬Å"50% percent of first marriages, 67% of second and 74% of third marriages end in divorce, according to Jennifer Baker of the Forest Institute of Professional Psychology in Springfield, Missouri.â⬠(ââ¬Å"Divorce Rateâ⬠) John R. Lott Jr., argues that the wider av ailability of abortion as a birth control option increased casual and pre-marital sex and single-motherhood. He argues that this was the cause of the burgeoining crime rate during the 1980s and 1990s. He arguess that, ââ¬Å"more out-of-wedlock births, fewer adoptions than expected, and less pressure on men "to do the right thing"--led to a sharp increase in single-parent families.â⬠(Lott, 2007) Further he asserts that this led to more children being raised in single-parent families and had no impact on the declining crime rate. ââ¬Å"Legalizing abortion increased crime. Those born in the four years after Roe were much more likely to commit murder than those born in the four years prior.â⬠(Lott, 2007) The increasing divorce rate and the increase in single-parent families all point to a weakening of the traditional family. References ââ¬Å"Divorce Rateâ⬠. Www.divorcerate.org. "Editors' note & Introduction." Journal of Comparative Family Studies 39.3 (2008): 1+. Han isch, Carol. (2006). ââ¬Å"New Intro to 'The Personal is Political'. Web. http://web.archive.org/web/20080515014413/http://scholar.alexanderstreet.com/pages/viewpage.action?pageId=2259. Lott, John R., Jr. (August 13, 2007). "Abortion and crime: one has an effect on the other, but it may not be the effect you think." National Review18. US Census, 2000, F
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