Critical Analysis of the Article from both POSITIVE and NEGATIVE Essay - 2

Critical Analysis of the Article from both POSITIVE and NEGATIVE aspects - Essay Example The author therefore does not see products and services as two different acts but visualize it as a combination of complex processes that must be undertaken together in order to deliver something of value to the customers. The author has also provided a visual representation of the molecular model and how it can integrate with marketing processes to provide a comprehensive view of how marketers should view services and other aspects of marketing jointly. This approach therefore provides a visual picture of the different relationships and proportions of the elements. Further, author has attempted to consider services with evidence as it is the evidence only which can effectively provide a comprehensive understanding of how one can actually measure the effectiveness of the services. The author therefore provides modeling as well as blueprinting as two important methods that can effectively provide marketers an opportunity to design services in such a manner that it can offer relatively better opportunity to understanding marketing in larger context and design the overall offering in such a manner that achieve the objectives. It is however, critical to note that the author has fall short on different occasions. Services essentially are of perishable nature therefore effectively they cannot be dynamic as assumed by the author. The dynamic nature of the services can only be assumed when they are provided on the consistent basis and the customers have the ability and opportunity to provide effective feedback about the overall quality of the services. Further, services can be separated from the products as it depends upon the overall nature of the offering made by the firm. Since some products are delivered with minimal service promise therefore services essentially cannot be considered as important for designing an effective product. Lastly, the overall argument is not

Encouraging Employee Buy-in Essay Example | Topics and Well Written Essays - 750 words

Encouraging Employee Buy-in - Essay Example Encouraging Employee Buy-in The company has more than twelve hundred employees. It is possible for line managers and the supervisors of the company to encourage employees’ engagement in an organization through positive campaign on the ban. The first important step towards encouraging employee buy-in is to critically run an evaluation of the parts of the system that impact on employee buy-in (Armstrong, 2008). Keeping employees engaged in the project to encourage smoking ban is a key element of encouraging staff buy-in. The objective of every employer is to employ staffs that are going to be a resource rather than a challenge (Armstrong, 2008). Is such an instance, the two directors should involve the employees in the company’s project from the initial stages of the system. Make familiarize the system in use to all the employees (Brief, 2008). Line managers have an easy job of setting the team together and defining the team’s direction. The challenge comes in getting the team to buy into the concept of working together for common objectives of supporting the ban (Boxall & Purcell, 2011). Emphasizing the positive benefits of working as a team to support each other is a way that may create employee buy-in to the project. The line manager should explain to employees the specific reason they have chosen to contribution to the job (Boxall & Purcell, 2011). In a way, the employee will feel proud to be associated in the business if the managers offer unbiased reasons for implementing the ban. Line managers and the supervisors should talk to employees about how to prioritize the team’s work within their regular duties.

Wirless22 Essay Example | Topics and Well Written Essays - 500 words

Wirless22 - Essay Example Even though I spend most of my time at home, whenever I go out for recreation, I make it a point not to take my cell phone along. Right now I need to carry two phones: even though I do not like phones, this is the only way I can make my life easier. One phone is used for business and family only, whereas the other is for friends, school and other acquaintances. The second phone is usually turned off, unless I want to go out, and even then I mostly turn it on just to check the voice mail to check if I have any appointments (with a doctor or at school, for instance). The only times I have used text messaging is to check my bank account balance by texting at the number the bank gave to me. Even when I receive a text message to which I have to reply, I do not text back. I prefer calling up people rather than sending them text messages. The Bluetooth feature on phones is something that I do appreciate, because it enables me to connect my cell phone with my computer or other devices and transfer data easily. However, I do not believe that cell phones are a necessity. Even in emergency cases I think I can manage very well without a cell phone. I consider cell phones and email to be the worst invention of the last century. For me, cell phones are a luxury, a luxury we can very well do without. Currently, I have T-mobile and AirVoice as service providers for my two cell phones. T-mobile is expensive when compared with AirVoice: I pay 70 dollars for T-mobile and 40 dollars for AirVoice per month. On both these service providers I pay by minute along with the contract. AirVoice offers me unlimited text messaging, both domestic and international, which I do not use at all. I use prepaid plans on both; T-mobile carries the unused minutes to the next month, however AirVoice does not provide this service, the minutes end with the month, whether you have used them or not. Both AirVoice and T-mobile, being 3G, are

Encouraging Employee Buy-in Essay Example | Topics and Well Written Essays - 750 words

Encouraging Employee Buy-in - Essay Example Encouraging Employee Buy-in The company has more than twelve hundred employees. It is possible for line managers and the supervisors of the company to encourage employees’ engagement in an organization through positive campaign on the ban. The first important step towards encouraging employee buy-in is to critically run an evaluation of the parts of the system that impact on employee buy-in (Armstrong, 2008). Keeping employees engaged in the project to encourage smoking ban is a key element of encouraging staff buy-in. The objective of every employer is to employ staffs that are going to be a resource rather than a challenge (Armstrong, 2008). Is such an instance, the two directors should involve the employees in the company’s project from the initial stages of the system. Make familiarize the system in use to all the employees (Brief, 2008). Line managers have an easy job of setting the team together and defining the team’s direction. The challenge comes in getting the team to buy into the concept of working together for common objectives of supporting the ban (Boxall & Purcell, 2011). Emphasizing the positive benefits of working as a team to support each other is a way that may create employee buy-in to the project. The line manager should explain to employees the specific reason they have chosen to contribution to the job (Boxall & Purcell, 2011). In a way, the employee will feel proud to be associated in the business if the managers offer unbiased reasons for implementing the ban. Line managers and the supervisors should talk to employees about how to prioritize the team’s work within their regular duties.

How can management make nurses feel they are respected and needed when Research Paper

How can management make nurses feel they are respected and needed when money is managements main concern - Research Paper Example Some will be more interested in having their opinion considered, or may want their input to be included more in the running of things. A promotion or promise of more time off to spend with families also shows them that their interests are held valuable (IOM, 2010). Nurses are human, and they all display the human need to feel and be treated special. They need to be shown that their contribution to society is valued and appreciated (Graban, 2009). The management can appreciate nurses in non monetary ways that will motivate them. A study revealed that nurses feel like the martyrs in their organizations (IOM, 2010). They are always the last group to be furnished with information, the first to have a reduction of their training days and yet expected to be available always to ensure new initiatives work smoothly with minimal disturbance to patients’ safety and experience (IOM, 2010). Management can appreciate them by ensuring they get timely information alongside other healthcare workers, and scheduling enough time for their training for them to gain confidence. Nurses should not always be the group to take instructions, but need to be allowed to speak for themselves to management. A listening management encourages nurses to build their self worth, which works well to make them feel useful and appreciated (IOM, 2010). Most nurses do not speak out their monetary grievances in fear of losing their jobs (Kotter, 1996). Management should be liberal and allow them to speak. No one should be bullied or removed from the job for speaking for themselves or group in general. Another reason nurses do not speak out is because most of the time they will not be listened to, or no action will be taken (Graban, 2009). The management simply ignores their grievances. The Unions, hospital management and governing body need to act swiftly on complaints raised by nurses to give them an assurance that their presence is acknowledged even during

Critisism on Curleys Wife Essay Example for Free

Critisism on Curleys Wife Essay For Of Mice and Men is a Tragedy, a tragedy not in the narrow modern sense of a mere sad story (though it certainly is that), but a tragedy in the classic Aristotelian/Shakespearean sense of showing humanitys achievement of greatness through and in spite of defeat. Some people seem to believe that the function of literature is to provide vicarious happy endings, to provide in words a sugary sweetness we would like to have but cannot always get in real life. To such people, true literary tragedy is distasteful. But the greatest writers and the best readers know that literature is not always only mere sugar candy; it can sometimes be a strong medicine: sour perhaps — at least to the untrained taste — but necessary for continued health[.] Some readers may object to the books presentation of low class characters, vulgar language, scenes suggestive of improper sexual conduct, and an implied criticism of the social system. But none of this is presented indecently, or beyond the ordinary norms of contemporary literature. Compared to many modern works, (or to movies and TV) this book is tame indeed. Furthermore, these features are necessary in this book in two ways. First, they are part of the accurate precise reporting of the reality of a particular time and place and environment. Part of Steinbecks literary point is that this is true to life. As such, the dirty details are part of Steinbecks enlargement of the realm of Tragedy, the democratization of the tragic world. Traditionally, the subjects of Tragedies have been Kings and other Great Ones: Job, Oedipus, Lear. But Steinbecks point — a truly American point — is that all men are created equal: Tragedy exists even among the lowly of the earth; even the least of us — even a Lennie or a George — has the human potential for tragic nobility. Of Mice and Men is a tragedy in the modern tradition of The Hairy Ape and Death of a Salesman. Second, the grossness is a way of presenting briefly the complex turmoil of life. This book is not stereotype melodrama. It is not a simpleminded book. There are no purely bad people in it. Conversely, there are no purely good people in it either. All the characters are complex mixtures of good and bad, or rather of bad results from good intentions. They are all — in their ability and in their outlook — limited. And they live in a gross and dirty world. Given their position in that world, they are not able to achieve much. But they are trying to do the best they can; they are trying to be good people and to have good lives. They have good intentions. They have noble aims. The tragedy is that, limited as the characters are, the world they live in is even more limited; it is a world in which the simplest dream of the simplest man — poor dumb big Lennie — cannot come true. The best laid plans of mice and men gang oft a-glae [go oft a-stray], wrote Robert Burns in the poem which provides the books title and its theme. And Steinbecks story shows why: The best laid plans go oft astray because they come in confl ict with one another. The simplest good intention — simply to stay alive — of a simple mouse, a simple pup, a simple young woman, is thwarted by Lennies urge to pet something soft and beautiful. Lennies drive to touch beauty kills the things he loves. But his problem is the same problem that bothers Curley, the Bosss son, the closest thing to a villain in the book. Like Lennie, Curley doesnt know how to hold on to what he finds important: his young wife, his status as the Bosss son, his reputation as a man. He loses each by trying to hold on too tightly. Curleys aim to be a respected husband/boss/man is foiled by his own limited abilities. The similar but simpler aim of Lennie and George to have a small place of their own where they can live offa the fatta the lan is doomed to frustration also by their own limitations and the tragic chain of circumstance and coincidence that ends with Lennie dead by Georges hand. The point, of course, is that they all — we all — live in a too limited world, a world in which not all our dreams can come true, a world in which we — all of us some of the time and some of us all the time — are doomed to disappointment. The tragic dilemma is that for our basic humanity, for the goodness of our aims, we all deserve better than we get. But because of our human limitations, by our weaknesses of character, none of us is ever good enough to earn what we deserve. Some philosophers, seeing this dilemma, pronounce profound pessimism for humanity. Some religions promise for this worlds disappointments supernatural intercession and other-worldly compensations. The tragic viewpoint (the view of Shakespeare, the Greek tragedians, the Old Testament Job, and John Steinbeck) finds in it the chance for nobility of soul: even in the blackest of disappointments, a human can achieve individual greatness. One may be defeated physically — but one need not be crushed spiritually. One can remain true to ones dream and true to ones friend. We humans may die, but we can love one another. Friendship. Love. That too is what Of Mice and Men is all about. Lennie and George, disparate types, are, against all good reason, friends. They share a good dream. They love one another. They are too limited, too inarticulate, to know how to say it, but they do show it — or rather Steinbeck shows it to us readers. So the book treats the great themes of Dreams and Death and Love with simple powerful clarity. It does so with a classically elegant structure — another reason for using the book as a teaching tool: it allows a reader — especially an untrained or beginning reader of literature — to see (or be shown) how structure supports and presents content. Of Mice and Men has the classic situation/complication/twist/and/resolution plot structure uncluttered by diversions, distractions, or subplots. There is inevitableness, a starkness that makes the poi nt of the story unavoidable. The story has the classic unities of time and place and action. It begins in a small spot of beautiful nature, a secluded camp in the woods by a stream; it moves to the buildings of a California ranch, and ends back in the woods by the stream. The style is simple: clear, direct sentences of description and action, direct quotation of the speech of simple people. Few long words, no hard words. The action is simple: two poor and vagrant workers, big, dumb Lennie and small, clever George, take jobs at a large ranch. Lennie has trouble with the Bosss son, Curley. Lennie accidentally — more or less — kills Curleys wife. George kills Lennie to save him from the horrors of a lynch mob led by Curley, bent on revenge. The settings are simple in detail, and simply powerfully symbolic. The secluded spot in the woods by the stream is the uncomplicated world of Nature; the bunkhouse is the bleak home of hired working men trying to make sense of their lives and gain comfort in a limited environment; the barn is the place of working life, of seed and harvest, birth and death; the harness room with Crooks bunk symbolizes social constraints; the little place of our own about which George and Lennie dream and all too vaguely plan is the Paradise on earth we all hope for. The characters, too, are simple yet significant. Begin with an individual, and before you know it you find you have created a type, wrote F. Scott Fitzgerald; begin with a type, and you find that you have created — nothing. Steinbeck begins with individuals: clearly and sharply crafted characters, a whole set of individuals who are so clearly realized that each — without surrendering individuality — becomes a type, an archetype, a universal character: There is Candy, the old, one-arme d worker with no place to go, as useless as his toothless dog; there is Carlson, gruffly and deliberately unfeeling, who can coolly kill old Candys ancient dog simply because he stinks and he aint no good to you; and there is Crooks, the dignified proud and aloof but helpless and lonely victim of racial discrimination. There is Slim, calm, reasonable, compassionate, the real leader of men. And there is Curley, the arrogant but inept Bosss son. The man who could lead well does not have the position; the one who has the position and the authority is not a true leader. Curley hides his insecurities behind a mask of macho toughness. His competitive bravado makes him push too far and Lennie, after enduring much, is given permission by George to get him. Lennie in self-protection crushes Curleys fist in his own big hand, crippling Curley somewhat as Candy and Crooks have been crippled by the punitive harshness of life. Curley is also the one man who has a woman. But clearly he does not — does not know how to — relate to her as a person. She is to him a thing, a possession, a sex-object and a status symbol. For the men, in braggadocio, he flaunts the sexuality of the relationship; and yet, out of his own self-doubts he is intensely jealous of the mens awareness of her. The young woman has no name — she is merely Curleys wife. She knows she wants — and somehow deserves — something better than this. I dont like Curley, she says of her husband. She has grandiose ambitions of being a Hollywood star in the pitchers. She is a lost little girl in a world of men whose knowledge of women is largely limited to memories of kind old ladies and rumors of casual prostitution. All these men are afraid of Curleys wife, afraid and aware that her innocent animal appeal may lead them into temptation and trouble. In self-protection they avoid her. Only Lennie, in naive goodness, actually relates to her as a person to a person. She talks to him. For a little time they share in their aesthetic sense; they both admire beauty. Unfortunately, she is too naive, and Lennie is too strong and c lumsy. In trying — at her invitation — to pet her lovely hair he is panicked by her quick resistance, and ends by killing her. Just as he had earlier killed a puppy and a mouse. Curleys wife, a naive Romantic, wants love and tenderness in a harsh crude Naturalistic world; Lennie, big and ignorant, tries to give love. But he is too weak in the mind, too strong in the body. His tenderness is too powerful for weaker, unsuspecting creatures. We readers can identify with Lennie. We sympathize; we empathize. We care. We have — most of us — been in his position; not quite able to cope with the complexities of the world around us, wanting only security, peace, comfort, and something soft and beautiful to pet and love. Perhaps one reason that this book has evoked controversy and censorious action is that it is so simple and clear and easy to understand — and so painful! It hurts to read this book. And some people dont like their books to hurt them; they want soothi ng. But great Tragedy is meant to hurt. One neednt subscribe wholly to the Aristotelian doctrine of catharsis by Art to see that one function of literature is to help us deal with the pain of real life by practicing with the vicarious pains of tragic art. Of course Of Mice and Men contains unpleasant attitudes; there is brutality, racism, sexism, economic exploitation. But the book does not advocate them; rather it shows that these too-narrow conceptions of human life are part of the cause of human tragedy. They are forces which frustrate human aspiration. Lennie and George have a noble dream. They are personally too limited to make it come true, but they do try. They try to help each other, and they even enlarge their dream to include old one-handed Candy and crippled black Crooks. Theirs is the American Dream: that there is somehow, somewhere, sometime, the possibility that we can make our Paradise on earth, that we can have our own self-sufficient little place where we can live off the fat of the land as peaceful friends. What is sad, what is tragic, what is horrible, is that the Dream may not come true because we are — each and all of us — too limited, too selfish, too much in conflict with one another. Maybe ever-body in the whole damn world is scared of each other, says Slim. And George expresses the effects of loneliness, Guys that go around alone dont have no fun. After a long time they get mean. They get wantin to fight all the time. What is ennobling in this tragedy of mice and men is the Revelation of a way beyond that loneliness and meanness and fighting, a way to rise above our human limitations: Two men — Lennie and George — who have nothing else, do have each other. We kinda look after each other. says George. And they do have their Dream. And the Dream is there even in the final defeat. For in the end the one thing George can do for Lennie is to make sure hes happy as he dies. He has Lennie look acrost the river you can almost see [the place]. And as Lennie says, Lets get that place now, George kills him mercifully. Its a horrible thing to do, and George knows that. And we know that. But in this limited world in this limited way it is all that George can do for his friend. And he does it. That is the horror and the nobility which together make up Tragedy. The Tragic pattern closes. There is a sense of completeness, of both defeat and satisfaction. In Of Mice and Men, Steinbeck has shown us something about the pain of living in a complex human world and created something beautiful from it. In true great literature the pain of Life is transmuted into the beauty of Art. The book is worth reading for a glimpse of that beauty — and worth teaching as a way to show others how such beauty works.

Case Study of Management of Globalization at Ryanair

Case Study of Management of Globalization at Ryanair With increasing globalisation, numbers of companies are entering different foreign markets but some of them only attain success. This is because of their lack of knowledge about free markets advantages and limitations and role of enterprise within organisations (Brooke 1996). Firms that operate by assessing the impact of globalisation are much able to operate successfully rather than the firms that operate without analysing the impact of globalisation (Vittorio 2006). In this report all these aspects will be discussed with the help of a company, Ryan Air that is one of the oldest and most flourishing low-cost airlines of Europe (About Us 2011). This report will be completed by analyzing all previous researches or studies done in this field and its implications in real life. Different researchers and theorist have analysed free markets, globalisation and role of enterprise within organizations. With their analyses they have also given different theories and approaches that can be used in a workplace to maximise its opportunities. All these theories and approaches will be used to analyse that what extent free market conditions have allowed Ryan Air to grow and prosper (Iyer Masters 2000). As well it will also describe, at what extent the company had benefitted from free market conditions and to what extent it was constrained by limitations on this market. In addition to this, here it will also be analysed that how company and other markets are driven by enterprise led organisations. In the end, it will also be analysed that what extent the air travel market relies on globalisation and what is the importance of global expansion for Ryan Air. As well, in this report the importance of global markets in other industries will also be evaluated along with the analysis of importance of globalisation. Critical Evaluation of Ryan Airs Entry Ryan Air was established in the year 1985 and it entered low cost European air travel market as a low cost airline. The company attained huge success in Europe and it was all because of free market conditions (About Us 2011). The company success due to free market conditions can be understood effectively by critically evaluating it along with the discussion of its benefits and limitations. Significance of Free Market Conditions to Ryanair: Free market conditions refer to an economy or market in which buying and selling of products and services is done without any restriction related to price and valuation. European air travel market is also highly affected with free market conditions that in turn have also affected Ryan Air (Brooke 1996). The company is highly affected by free market conditions and it is an important reason of its growth and success. Due to the effect of free market conditions, the company along with its competitors has become able in allowing market forces to determine the price and values of air travel offered by them (Vittorio 2006). The free market concept was initially conceptualized throughout the First World War but in present it has become a reason of number of economies success. With the free market conditions of Europe, Ryan Air has derived various benefits like flexibility, freedom, and variety that in turn assist it in growing its business operations in Europe and in other foreign countries (Suneja 2000). With the free market conditions like deregulation and free market entry, Ryanair has been able to exploit the Irish and subsequently the European transport market (Brophy George 2003). With the free market conditions, the company has become able in switching its services on the basis of the widespread market conditions. For example, if there is demand on one route, the company is free to change its operations and other route so can take advantage of current profitable route or service (Iyer Masters 2000). The company is able to change its operations or process without undergoing the scrutiny of extreme government protocols. As well, the company management is also free to alter its services and their management according to their own suitability or accessibility for gaining a competitive edge (Rugman 2002). Benefits Limitations of Free Market Conditions to Ryanair: With the increasing free market conditions, Ryanair has attained several benefits in terms of increased freedom, flexibility and limited government controls or protocols. Free market conditions in Europe have allowed company to undertake activities that please them. Consequently, it can serve customers in a way it wants and sell services they think will help it in growing and prospering (Brophy George 2003). In this free market economy, the company also have freedom to change and alter their business operations. As well, government controls are very less to company operations that provide it with a benefit of increasing significantly at national as well as international level. Although there are some government guidelines to operate in air travel market that need to be followed by Ryanair but it has freedom to manage its operations in a way it feels appropriate or beneficial (Rugman 2002). The company have freedom to increase its number of flights and as well determine prices according to market forces or conditions. In condition of increased demand of air travels, the company is free to increase its number of flights so that more and more profits can be attained in comparison to existing competitors. The increased demand of customers can be satisfied significantly by undertaking diverse business decisions and increasing number of flights (Brophy George 2003). The free market conditions also present Ryanair with an advantage of serving its customers with innovative products and services. In regard to free market economy, the company have an advantage to determine what services it will render to its customers with diverse innovations so that they can be offered with best products and services (Vittorio 2006). In this way, it can be said that it is a tool through which Ryanair can easily attain competitive advantage and core competencies. In addition to significant extent of benefits, free market conditions have also presented Ryanair with several limitations like increased competition, high threat of new entrants, high bargaining power of customers etc (Iyer Masters 2000). In free market economy, there are number of low cost airline companies that operate in Europe and present customers with different innovative services. In this kind of environment, it becomes difficult to retain customers in long-run as well their bargaining power is also high as they have several choices available at a time (Rugman 2002). Threat of new entrants is also very high that several times have presented Ryanair with number of limitations. In starting, the company competitors were not as high as in present and due to this, it requires a more planned approach and business strategy (Ryan Air 2009). Free market conditions and economy have served company with number of benefits as well as with some limitations. Role of Enterprise in the Creation and Development of Ryanair In present the concept of an enterprise driven organization has emerged in which the whole organization is undertaken as an enterprise directed with continuous transformation and change. The emergence of this concept is due to uncertain market environment and rapid changes in consumers tastes. By creating and developing an enterprise driven organization, a businessman can significantly attain success (Box Byus 2007). Similar is the case with Ryanair that also made use of enterprise to become a successful low-cost European airline company. In the creation and development of Ryanair, enterprise played a substantial role that can be understood by critically reviewing its effect. Recognition of Ryanair as Enterprise Driven Organisation: Ryanair was started in the year 1985 with only 57 employees and with one 15 seater turboprop plane that used to carry 5000 passengers on one route. In subsequent year of its operations, the company employees increased along with the number of passengers it used to carry. In the year 1990-1991, the company passengers increased to 700,000 (Box Byus 2007). For attaining growth, the company made use of several marketing strategies. As well, the company also transformed its management team so that effective operations can be brought out in the company. The success attained by the company shows that from the time of company initiation, it was having potential of becoming market leader. It was all due to the effect of Michael OLeary as CEO who kept company recognised as enterprise driven organization (Wallace, Tiernan White 2006). Although, the company have confronted several troubles, but from starting its CEO assisted its entrepreneurs to establish and develop their company as an enterprise. This in turn assisted in the creation of an enterprise culture in Ryanair (Graham Nafukho 2007, p. 130). From beginning, the company and its managers have confronted number of problems mainly in concern to handling business operations, management and cost structures. All these troubles have been resolved by implementing different marketing strategies and transforming old strategies. It would not have been possible, if company CEO have not developed an enterprise culture (Mattila, Nandhakumar, Hallikainen Rossi 2009). By becoming an enterprise driven organization, Ryanair has become able in surviving in the present competitive market and growing in the marketplace (Box Byus 2007). Its enterprise-driven culture has facilitated it in implementing different marketing strategy and attaining different competitive advantages like online booking, one class travel, point-to-point flying, in house marketing, ticketless boarding, reduced turnaround times, corporate partnerships, bargaining power, new aircrafts etc (Ryanairs Competitive Advantage 2009). Due to its effective business operations that are directed with an enterprise culture, it is regarded as the most punctual airline between Dublin and London. It is also recognised as the second largest airline in United Kingdom and Europes largest low-fares airline. It operates with a network of more than 57 routes in 11 countries. It is also served by a fleet of 31 Boeing 737-200 and -800 aircraft with more than 1,400 employees. Its enterprise driven culture help it in constantly concentrating on driving its own costs and serve customers with lowest possible fares and as well as continuously remain profitable. Effect of Enterprise Driven Organizations on Other Markets: With the discussion of Ryanair and effect of enterprise driven organizations on its development and creation, it can be said that enterprise driven organisation does not only affect travel and tourism industry. Other markets and industries are also highly affected by enterprise driven organizations (Graham Nafukho 2007, p. 129). In present almost all industries are confronting significant competition and high market uncertainty. For resolving this type of market threats, it has become essential to adopt enterprise-driven organization as it assists marketers in managing their organizations in regard to emerging changes. By creating and developing an enterprise-driven organization, it becomes easy for different fields marketers to manage their survival as well as growth. They become able to manage changes related to market and customers trends (Mattila, Nandhakumar, Hallikainen Rossi 2009). As well, it also benefits companies with an advantage to create an all-inclusive culture in which everyone operates with coordination and collaboration so that business can be handled effectively (Kongol 2010). In modern era, numbers of markets are encountered with environmental uncertainty and they are trying to improve their organizational efficiency, and eventually performance. This problem can be resolved effectively by creating and developing an enterprise-driven organization as it will assist them in implementing standardized processes and practices throughout borders and their different divisions (Kongol 2010). A consistently enforced enterprise culture assists in the standardization of business processes. As well it also helps in fulfilling all needs of management control by managing all information into one system and making it available. Enterprise-driven organisation become able in a creating an integrated organisation structure that in turn assist managers in anticipating future trends and operate accordingly. In this way, it can be said that enterprise driven organizations does not only affect travel market as it make a positive effect on almost all markets (Mattila, Nandhakumar, Hallikainen Rossi 2009). By creating and developing an enterprise culture all organisations can attain different advantages according to their own success needs and requirements. Impact of Globalisation on Organisations Globalisation is a new concept that refers to processes through which different economies and societies of the world are integrating with the help of a global network. The practice of globalisation is increasing day-by-day as it serves companies with number of advantages like global expansion, significant growth and worldwide image. The significant advantages of globalisation are encouraging present organizations to globalise their business operations that in turn are affecting their overall business activities (Wallace, Tiernan White 2006). This can be understood effectively with the help of Ryanair and air travel market affect of globalisation on it. Reliance of Air Travel Market on Globalisation: Air travel market success basically depends upon the travelling needs of customers. In present almost all countries people like to travel other countries with some or other reason that imposes challenges for air travel marketers to globalise their operations (Hartungi 2006, p.730). Due to this increasing trend of travel and tourism, it has become essential for air travel marketers to globalise and this in turn also renders with several advantages related to high growth and worldwide success. This altering travel trend of people demonstrates that travel market substantially relies on globalisation. If, a travel company is not able to operate at international level it would not be able to tap international market opportunities. Travel industry connects two places that may be from a single nation or country or from different countries (Marquardt 2007). For success in travel market, it is essential to globalise and serve customers with different national as well as international routes. Significance of globalisation can also be understood by evaluating its affect on Ryanair and its business operations (Townsend, Yeniyurt Talay 2009, p. 540). In starting, the company used to operate at two routes, but subsequently, it focussed on increasing its routes to different European countries. With globalisation and the EU air transport deregulation, the company opened up new routes to Continental Europe and carried more than 3 million passengers to 18 different routes. As well, with the effect of globalisation, the company also tried to focus on global expansion and it also initiated services to Stockholm, Oslo, Paris and Brussels. In present, Ryanair operates on more than 1000 routes throughout Europe. As well, in the year 2008, the company also entered US market with an aim of global expansion. These different expansions done by the company and been planned evidences importance of global expansion for the company and its management. Importance of Global Markets in other Industries: In addition to travel industry, globalisation is also important for other industries like electronic equipments, pharmaceutical, agriculture, food beverage, oil and petroleum etc. In present almost all industries wants to operate with the help of global markets so that they can attain more profits and growth (Hartungi 2006, p.729). With increasing globalisation and free market economies different economies of the world are trying to integrate their industries so that they can take advantage of each others skills and practices (Ricks 2006). As well, it has also become a trend for companies to operate in global markets as with this they can attain a global recognition that in turn can be used to attract potential customers. In present customers prefer global brands rather than traditional brands as their lifestyles and way of living has changed and improved also (Cheng Mittelhammer 2008, p. 860). Consumers, whether they belong to low, medium or high income group prefers global brands as it gives them a sense of high living standard. This change in consumers taste and preferences encourages companies to operate at international level and serve different global markets (Townsend, Yeniyurt Talay 2009, p. 540). Almost all industries customers have similar trends towards global market. Food and beverage marketers are also affected by this and due to this different global food and beverage items are available in each country (Hartungi 2006, p.730). This is also the case with oil and petroleum industry as all countries does not have similar resources. Some of the countries have effective resources and this in turn is encouraging them to serve the need of different global markets and attain huge profit and growth (Puig, Marques Ghauri 2009, p. 693). In this environment of increased globalisation there are also some industries for whom it is critical to globalise as otherwise they would not be able to maintain their position and survival in the long run (Marquardt 2007). In this concern, one of the substantial industries is manufacturing industry. Manufacturing industry is an industry in which manufacturing is done and products are developed that almost all of us use in our daily life. If this industry has to survive it has to improve its production and operations strategies that cannot be done with traditional modes of manufacturing (Puig, Marques Ghauri 2009, p. 694). By globalizing this industry can take advantages of different means and advanced technologies. Previously, in India or other developing countries, manufacturing was done with the help of traditional methods but now as it has entered different global markets; it has also become able in making use of advanced manufacturing methods. In this way, it can be said that globalisation is critical for almost all industries to maintain their survival in the long-run. Conclusion and Recommendations With the help of above discussion, it can be said that free market conditions serve organizations with different advantages as well as limitations. Ryanair also attained different advantages with free market conditions like expansion to different European countries and continents and as well as limitation like increased competition, high threat of new entrants (Ryanairs Competitive Advantage 2009). All these threats can be handled effectively, if appropriate strategies like enterprise driven organisation is created and developed. By developing an enterprise-culture a firm can easily resolve its different operations and change management related issues as done by Ryanair (Graham Nafukho 2007, p. 129). In addition to an enterprise-driven organization, a firm can also attain advantages with the help of globalisation and entering different global markets. In present, it has become critical to attain success and long-term survival that can only be done with the help of globalisation (Cheng Mittelhammer 2008, p. 860). Ryanair has also attained several advantages by entering different global markets and due to this only; the company has become able in maintaining its leading position in industry and air travel market (Hartungi 2006, p.730). With the considerations of free market conditions, enterprise-driven organisation and globalisation a firm can easily attain assured success as attained by Ryanair.